Posted September 4, 2012 by Thomas Anderson in Products & Tech

Facebook Does Not Like Fake "Likes"

Facebook Does Not Like Fake “Likes”



Facebook does not like fake “likes,” and the social networking giant is about to do something about it.

Suppose you’re starting up a new business. You’ve got your location, your product, and your employees all set up to go. Now all you need is to beef up your online presence to bring in the customers. You get your homepage set up, start a store Twitter feed, and finally set up a Facebook page.  What’s your next step? Might it be paying some company to “like” your page 1000 times with fake accounts so that you look like hundreds of people have used and appreciated your product? Is that up your alley?

If so, you might well be out of luck soon. Facebook has always forbidden actions such as buying, selling, and trading “likes,” as well as schemes that will automatically “like” a page when an action is performed like clicking a link or watching a video, but they soon intend to launch stricter protocols that will automatically catch and remove fake “likes” produced by malware, deception, and fake or hacked accounts.

This comes on the heels of a BBC investigation in which a group of reporters set up a Facebook page for an imaginary bagel company last July.  Despite never selling a single bagel, the page received thousands of Likes, mostly coming from the Philippines and Egypt.

Facebook estimates that this crackdown will result in an overall reduction of nearly 1% of likes across its network, which may not seem like much but is a very large number indeed.  They hope that this measure will help advertisers and businesses receive more accurate feedback about how well Facebook is serving their business as an advertising medium, and allow them to produce more relevant content in response.

Thomas Anderson

Thomas spends most of his day reading and complaining about people he sees on the Internet. He will gladly lecture you on useless trivia related to history, the English language, and Science Fiction. He considers himself Knoxville’s premier Discworld scholar. Thomas also reviews the cheapest novels he can find at his blog, Schlock Value.