How Geeks Propelled the Olympic Games
Regardless of how keen you are on social media platforms, the fact of the matter is that they play a large role in our day-to-day lives. Facebook, Twitter, and other social media websites have the ability to make small stories into big ones, shining a bright light onto everyday issues. Who propels these social media companies? Why Geeks of course! When you combine human interaction with technology you get billions of people communicating in a way like never before in history. I’d say the Geeks behind the various social media companies never imagined they would play such an integral role in the success of the Olympic games.
So what exactly happens when you take a large, multinational event, and give billions of people direct access to freely view, discuss, and critique it? Well, according to a recent NBC Sports Press Release, some fairly incredible things come out of it. For instance, the amount of social media hype for the Olympics was greater than that of the Super Bowl, Grammys, and the Golden Globes combined. In fact, the Olympics were so widely discussed on the internet, that for 17 days straight, between the hours of 7pm and 12am, they were responsible for 99% of all social media discussions.
Below is an excerpt from the press release:
“The London 2012 Olympic Games not only generated record television viewership (219.4 million viewers) and digital traffic (nearly two billion page views and 159.3 million video streams), but also unprecedented social media chatter, making them the most social Games ever for NBC Olympics.”
NBC partnered with Facebook, Twitter, Shazam, and YouTube to track these statistics, and many of these factoids aren’t short of amazing.
“Highest Daily 24-7 Olympics buzz: Sunday August 12, 11.4M comments Opening Ceremony telecast, with 5M total comments, was the most social Friday TV event of all time.”
“In total, there were more than 82M comments on Twitter and public Facebook about the Olympics from July 27 through Aug 12. To equate this figure to other major multi-day social TV events, this is:
- More than 10x the social buzz for the 2012 NCAA Men’s Basketball Tournament across CBS, TBS, TNT and TruTV (7.69M across 67 telecasts)
- More than 4x the social telecast buzz for the 2012 NBA Finals on ABC (19.1M across five telecasts)”
This type of technology can really say a lot about this day and age. Gone are the times where only TV ratings count; we are now in an era surrounded with internet hype and social buzz, and we have companies appropriate for collecting and analyzing that data. The ability to transcend language, culture, and social barriers means that these platforms for human interaction are big enough that within minutes, most of the world can be discussing one topic. And that’s just what happened.
Featured image courtesy of: mashable.com